Jeremy Fragrance : this fragrance smashes my body apart, your brain will explode!


The Fall of Icarus (c. 1610) by Jacob Peter Gowy

Jeremy Fragrance is the most watched perfume vlogger on YouTube today.  His channel boasts over 600,000 subscribers and in a recent Kickstarter campaign, he raised over $1M dollars to hire perfume creator Alberto Morillas of Firmenich to create his first perfume.  Let me add that Mr. Morillas is no slouch… he created many extremely popular perfumes including Acqua de Gio by Giorgio Armani. Calvin Klein’s CK One and Daisy by Marc Jacobs.

I won’t be buying Jeremy’s perfume and so I can’t criticize it.  You can view Jeremy’s video below where he describes his new fragrance.   The video is very, very odd.

So what is Jeremy’s YouTube channel about?  It’s not perfume criticism… I’ve never heard him not like any perfume.  Jeremy Fragrance is the fast fashion of perfume vlogs with click bait titles such as Top Five Fragrances for Men and What Fragrance do Women Like on Men.

I find Jeremy’s videos disturbing.  I ask myself… WHAT has happened to perfume criticism that THIS kind of vlog has so many followers!   He appears to have a very small vocabulary.  All men’s fragrances are fresh, woodsy.  Women’s fragrances are fruity and/or floral.  That’s basically it.  Now, you might say, “Normand, Jeremy is German.  He can’t be expected to master English.”  Maybe not. But his vlog is in English and he actually does very well… he just doesn’t seem to know a lot about perfume.

For me, Jeremy Fragrance is an Icarus-like figure… moving from perfume vlogging to manufacturer… getting closer and closer to the sun, although he was warned by his wiser, more experienced father, Daedalus, not to fly too low or too high.  I wonder how it will end.  It looks like a reality show… scripted, but difficult to predict.  Many other vloggers are criticizing Jeremy to the hilt and many laugh almost hysterically, but I’m not laughing.  Something is not quite right.

And this particular video is REALLY disturbing.  It’s all very odd.

Justine Leconte : Perfume is a weapon and French women know that very well.

How is that for a statement!

So who is Justine Leconte?  She is a former model who is, today, a fashion designer based in Berlin. She has a YouTube channel and she shares her opinions on French women and fashion, cosmetics, hairstyles, etc.  And while I don’t agree with everything she says about perfume, I agree with most of it and I think there are a few very important lessons here for everyone, including myself.  Ms. Leconte comes at perfume from the point of view of a French woman and, having worked with many in my life, I would say that what Ms. Leconte says very much coincides with what I’ve heard.

I particularly like this video because during my perfume conferences, I am often asked about applying perfume and choosing the best perfume… and I avoid that question because it is not my area of expertise. Now, I can send my participants to a short video that should help them out. I’m more knowledgeable about perfume history and classification than, say, matching your perfume to your personal style or even how to choose your signature scent.  So, I’ve linked to the video down below so you can hear what Ms. Leconte has to say.

Here are 5 lessons that I gleaned from her video… the last lesson, I believe, being the most important.

French women take perfume VERY seriously.

I find that it is so easy to dismiss perfume as frivolous and inconsequential.  I don’t believe this and I’m happy to hear that French women don’t either.  What you wear is not just A scent, it is YOUR scent… so, of course, it IS important.  Certainly as important as what you choose to wear.  And the French women I know take their brands seriously… Chanel, Guerlain, Hermès, Lancôme, etc.  When I speak to them about Estée Lauder and Tom Ford, they smile politely but they seem to prefer French brands.

There are 2 ways to apply perfume and every aspect is completely thought through.

In my talks, I am almost always asked this question. How do I apply perfume and where? Well, Ms. Leconte explains it perfectly… either on the pressure points or by creating a fragrance cloud and walking through it.  I used to wear perfume on my chest and around my neck but I don’t do that anymore.  I found it sometimes overwhelming with the scent constantly moving up to my nostrils.  After awhile, the brain filters it out and you have to apply more to enjoy your own fragrance. Recently, I’ve been spraying the back of my neck and head.  For me, it works perfectly because my senses are not constantly being bombarded and I only get a whiff now and then when I turn my head.  For me, it’s much more enjoyable.

Your choice of perfume evolves over time.

Again, the application of perfume is not my expertise but what Ms. Leconte says here comes down to personal preference and that preference will evolve over time.  Although I tell people to wear what they want, I must admit a 16-year old girl wearing Shalimar parfum by Guerlain to go to school or boy wearing Tobacco Oud by Tom Ford for a first date is, maybe, a little odd.  I’ve said this in an earlier post, don’t wear perfume that has seen more of the world than you have.  And, if I didn’t say it, I should have!

Perfume is a weapon.

Certainly, perfume can be used for a variety of reasons including seduction.  In my life, I have seduced and I have been seduced.  It’s one of the great pleasures of life.  But, perfume can also boost confidence.  Ms. Leconte is convinced that she is taken more seriously when she wears Chanel No. 5.  This makes complete sense to me.  I wrote a post about perfume choice and courage awhile back and I’ll link to it here.

Your perfume is you… and that’s why it takes a long time to find THE one.

I think this is the most important lesson that Ms. Leconte recounts and it is worth repeating.  Choosing the right perfume TAKES TIME!  Don’t expect to find your fragrance in an afternoon at the perfume counter.  You have to try A LOT of perfume before you find one that you like.  And don’t stop at just one… try to find 3 or 4 for different occasions.  That Thursday morning confidence booster may not be what you would wear to the grocery store.  A small collection of 3 or 4 perfect scents is better than 100 mediocre ones.  But… take the time.  Test A LOT.  Ask for samples.  It takes awhile but it’s not rocket science.  Back in my photography days, experienced photographers used to say, “Shoot lots, show little.”  Same thing for perfume.

Here is Ms. Leconte’s excellent video.

For vintage Christmas carols… Doris and Connie

This post is WAY OFF topic but seeing that I’ve been addicted to 1000 by Jean Patou, I don’t have that much to write about.  However, I now own a vintage (late 80s) bottle of Chanel No. 5 parfum, No. 5 eau de cologne (also late 80s) and Guy Laroche Fidji, from the same period and I will get back with my thoughts.  I just have to hide my bottle of 1000 which is fast becoming my go-to eau de toilette on those uninspired days.

Christmas 2018 is upon us.  I went to a party last night of about 30 people.  In the background Christmas music played and it pretty well stayed in the background until I heard carols sung by Doris Day and Connie Francis.  I must admit, I had trouble concentrating on my conversation with whoever I was talking to at the time.  Maybe it’s because Doris Day’s and Connie Francis’ musical styles were too enticing to ignore… or maybe it’s because those classic tunes brought me back to my childhood.  I’m not sure.  And yet, there was plenty of Bing Crosby and Perry Como (both whom I love)… but it was the ladies who had the upper hand last night.

And so… I’ll wish everyone a Merry Christmas.  I lost my mother in April of this year and I know other people who lost parents or whose parents are going through a tough time.  It’s the cycle of life.  Never before have I understood the elation people experience when they hear of a birth in the family.  I get it now… and so Christ’s birth is a great thing to celebrate.

My sister and I sold the family home a couple of weeks ago so this lovely tune by Connie Francis pulled at my heart strings last night.

Merry Christmas.

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