While researching this piece, I came cross some pretty harsh language, “The Smell of Disaster”, for one. I’m not sure that it’s a disaster but I really wonder what the marketing people over at Chanel were thinking when they cast Brad Pitt as the face of Chanel No. 5. All I can imagine is that they have deep pockets and they wanted to show off what money can buy. For me, it’s a mediocre choice… not so much because of Brad Pitt himself but because of the execution. I mean, look at that photo. It’s awful! I was a photographer in a former life and I printed my own photos in the darkroom and in this particular photo, I find that Brad Pitt looks like a wax figure! The only thing that is alive is his hair! The image is so grey! Where is the contrast? And what is he wearing? For me, it’s not Chanel. Where is the glamour? Where is the fantasy? Where is the next great love affair? And please don’t send me to the video! It’s even worse than the still.
You know… they should have gone back to Carole Bouquet. For me, no one, ABSOLUTELY NO ONE, represents Paris chic like Ms. Bouquet. The woman just exudes sophistication and glamour. Even on a bad day (which I have yet to see), she takes a great picture. Even in this Cannes snapshot, she looks fabulous. She’s beautiful AND glamourous! And for the American audiences, many will remember her as the ultra-Paris-chic (yet ultra-jaded) Juliet on Sex & the City so even the recognition factor is there.
I’m sorry… that Brad Pitt ad might have been OK for American casual… but it’s not Chanel.
Better luck next time.
Top image : Still from the Chanel No. 5 advertisement (2012)
Bottom image : Carole Bouquet at the ‘Sleeping Beauty’ premiere in Cannes (2102)