Veronique is the President of Aramis and Designer Fragrances for Estée Lauder Companies. Forbes magazine says that her job is a dream job. I’m not so sure about that. I would think it is like tightrope walking without a net. Too many flops and I can’t imagine you’d keep that dream job for long. But it might be fun to have her job for just one day.
Actually, Veronique’s actual quote was… “the great challenge of our business is that… nobody needs another fragrance so when you launch something to the market, good is simply not good enough.” You can see Veronique on an excellent BBC special on perfume (see below).
I’ll be back next week with a perfume review. Have a nice week!