In the mid-80s, magazines often listed the perfume in the credits for a photo. So… it could be “Christy Turlington is wearing a couture gown by Yves Saint-Laurent, hair by Oribe, make-up by François Nars, make-up products by Chanel, photo by Irving Penn and perfume by Christian Dior Poison.” The addition of the olfactory facet makes complete sense to me. You’re trying to portray an image… a fantasy… and adding the scent is an additional way to get the message across. I’d love to see how the masters of the genre… the art directors… match scent to fashion. Imagine how Grace Coddington would match perfume to her art direction. And of course, they could add a scent strip bringing the whole thing together. If anyone wants to take a stab at what perfume would go with the above photograph, I’d love to hear it. How about… rose-based Stella by Stella McCartney. Too literal? Uh… something more animalic. Serge Lutens Muscs Koublaï Khän? No. Or Parfums MDCI’s Enlèvement au Sérail! YES!
I think this is very different than doing the opposite where a fragrance review is accompanied with something like “to be worn with a little black dress”. First of all… it cuts out half the potential population… the men! And second, I find it insulting to tell women what to wear with what scent. I hate this. Anyway, the “little black dress” thing has been hackneyed to death… it’s basically the feminine equivalent of the masculine blue blazer and grey flannel pants… BORING beyond belief and designed for men and women who basically have no taste! Nowadays, you go out to a fancy evening and all the women are in black! Who died?
Changing gears, most Saturday nights I eat alone at the counter of my favourite Italian restaurant in the Plateau area of Montreal. I’m one of those people who can’t concentrate unless it is perfectly quiet or it’s total chaos and by eating at a counter a few feet away from the kitchen, I can truly zone out. I always have a Vogue or a GQ or a Vanity Fair or something as eye candy and it is not unusual for a server to lean across the counter with a comment.
I can remember a few years back when Brooke Shields first appeared in a Jones New York Collection advertisement. A server shouted, “IS THAT BROOKE SHIELDS!?!” Within seconds all the other servers stopped dead in their tracks. The whole counter area froze… I was swamped. So much fun… and in fact, it was Brooke Shields and she looked better at 40 than she did at 20.
And lastly, I’m almost finished going through the Ormonde Jayne Discovery Set and I’ll come back next week with my absolute favourite. In the meantime, if you are not familiar with Ormonde Jayne have a look at the following video. See you next week.
Top image : Fashion photograph styled by Grace Coddington