2 videos : 1 of Nombre Noir and another from IFRA

These two videos have been brought to my attention.

The first video is about one of Luca Turin’s favourite perfumes (if not THE favourite).  I thought that this video by Joseph Finder was fun to watch and is very well done.



This second video is from IFRA (the International Fragrance Association).  They are the reason that alot of perfumes get reformulated and I guess we’ll give them an equal opportunity to explain themselves.  I’ll expand on this some other time.

Enjoy the week.

Leave a comment


  1. annemariec

     /  July 4, 2011

    Thanks for posting these. The first is fascinating and lovely. The second, trite beyond belief. Or perhaps I’m not understanding who it was produced for. Primary school kids?

    I did not know the Nombre Noir story. Now I’m utterly intrigued. That video is, as you say, very well done, with a slow and careful leak of information that carries you on to the end (assuming it’s all true … ?). Terrific! Of course, the best perfume in the world is the one you love the best, on any given day.

    • Obviously Joseph Finder is a pretty good storyteller!

      As for the IFRA video, what is “unsafe” is what is unclear about the video. If the chemical is a known carcinogenic, of course I want it removed from the product. But… if it simply causes a rash in a tiny sample of the population… well… that group can simply find some other perfume to wear. Or they can wear it on their clothes. IFRA is not the only reason perfumes are reformulated… accountants have a big role to play.

      • annemariec

         /  July 4, 2011

        Yes, it was interesting for what it failed to say, rather than what it does say.

  2. isabelle

     /  July 5, 2011

    L’histoire de Nombre noir est intriguante et fascinante, tout comme le nom du parfum, un nom prédestiné pourrait-on croire.


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